Smartphone store concept
The Smartson downtown Zagreb shop is the largest specialized smartphone centre in the region, providing a complete service to existing and new smartphone users in one place.
By using natural materials, such as brick and wood, contrasted with high technology smartphones, monitors or laptops, a pleasant ambiance was created, making customers feel comfortable and welcome. The street smart concept brought about additional adjustments to the manner of communicating between the sales staff and the customers, which takes place not only at typical sales and service desk points but also throughout the area itself, at high desks for simple services and in the home zone for more complex services.
Dominating the area is the broken down wooden ceiling, reflecting the floor surface and making this very high room a more pleasant one, all the while retaining its exceptional spaciousness. This central part houses mobile device showcases with lights to be adjusted to the brand of the devices currently on display.
A unique feature of these showcases is the necessary additional equipment zone for beginners, designed especially for this concept. Located next to the devices, it enables first-time or new smartphone buyers to select basic additional equipment, such as damage protection or additional memory.
Brigada / Damjan Geber (Creative Director), Marina Brletić (Architect), Simon Morasi Piperčić (Designer), Marija Šarušić (Architect)
Domagoj Kunić, Igor Manasteriotti (Photographers)
